The results show that servicescape have positive impact and significant to customer satisfaction, Social Media, Word of Mouth, and customer loyalty. Data collection was made through questionnaires and interview. Data was analyzed by using Regression Analysis.
The type of research is a causal associative research with data collection techniques in the form of questionnaires.
Lestari,Serdang Bedagai,North of Sumatra, Indonesia. The purpose of this study was to determine the influence of Servicescape, Customer satisfaction, Word of Mouth, and Social Media, to visiting interest local and foreign tourist to Bali Beach. This beautiful gift of nature must be kept to the best possible so that it can be enjoyed by many peopleand become a source of local income. Indonesia have blessed with many beautiful natural scenery.
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